The Things That Will Never Change With Google

Google is always going to serve up results that are relevant. You have to use the target keywords that your customers are talking about. We also need to make sure we match the intent of the searches that you're targeting. The next thing that will never change is quality. As publishing content becomes maybe slightly easier or very different using AI, the bar for quality is just going to get higher. And I don't mean just your business, but potentially the people who are writing or the faces that are writing the content on your site.