The Importance of Acquisition Retention and Engagement in Advertising

The question I get asked a lot is would it have worked for us? If we had had that and the answer is always no. The idea of like, what do you need in this moment? I would argue Netflix right now needs a lot of high engagement shows because they're trying to sell this to advertisers. A show like suits, a show like manifest are going to be highly, highly more engaging on a long-term basis than a Wednesday title.