Today, Kristin is Joined by Alexandra of Alexandra Grace Photography for a live coaching call. Alexandra recently transitioned away from her 14-year wedding photography business and has been working to rebuild in a new niche but the pivot is taking longer than she hoped for. They strategize the options of reintegrating some old business in a new way, making up gaps in income, and moving past a limiting mindset to take the next big step - no matter how big and scary it feels.

Alexandra is a wedding and portrait photographer working with digital and medium format film in the Pacific Northwest. Her dream is to help people romanticize their lives by showing them what she sees through her lens. She brings a quiet observation and confident guidance into her sessions and weddings, drawing on more than a decade in the industry. She has a lot of energy and passion she gets from magical locations like mountaintops or fields of flowers. She sees the fleeting beauty of the changing seasons as a reflection of how fast our families grow and change, and that's why she feels a sense of urgency and excitement to reflect back on her clients to remember for years. She also has a soft spot for women who are business owners - it's such an emotional roller coaster and she admires the incredible risks that people take to make their dreams come true. She loves helping new business owners connect with their ideal clients online through brand imagery that is full of personality and professionalism.