The Power of Emotions in Persuasion

Lindon Johnson used the same approach in his efforts to win over voters. Instead of trying to persuade people with speeches and fancy words, he focused on the feeling he left people with. He knew that persuasion is ultimately a process of the emotions. If a politician leaves people suspecting him of being insincere, they will close off to him and forget him. The 33 strategies of war, strategy 22, know how to end things, the exit strategy.