The chapter delves into the complexities of decision making in engineering and economics, emphasizing the need for a deeper understanding of causes of failures and organizational issues. It challenges conventional linear thinking and advocates for caution in assumptions and mistakes. The speaker discusses the impact of reducing journey times, nonlinearity in decision making, and the importance of focusing on customer service in optimizing efficiency.
In today’s episode of Simplifying Complexity, we’re joined by Rory Sutherland. Rory is the UK Vice Chairman of the iconic advertising agency (and inspiration for the television series Madmen) Ogilvy, where he has worked for close to 40 years.
In today’s conversation, you’ll hear how Rory became interested in complexity science, how bees build resilience, why short-term rationality can lead to long-term irrationality, and why efficiency is a bad proxy for effectiveness.
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This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.