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25min chapter
In conversation with Rory Sutherland - Part 1
Simplifying Complexity
The Complexity of Decision Making in Engineering and Economics
The chapter delves into the complexities of decision making in engineering and economics, emphasizing the need for a deeper understanding of causes of failures and organizational issues. It challenges conventional linear thinking and advocates for caution in assumptions and mistakes. The speaker discusses the impact of reducing journey times, nonlinearity in decision making, and the importance of focusing on customer service in optimizing efficiency.
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