Optimizing for Value

I think where you're measuring, like there's the conseertization of software. Like a lot of b b companies now are looking and acting and operating a lot more like b t c companies. And things can get more funky when you get into the product e sas a lot of vdc ats that are like completely touchless,. whereas some b to b copies of ar like hybrid. But i think there's also just, like, both of them re a process at the end of the day, if like, figuring out how you can optimize for value.