From Pages to Protocols
People vs Algorithms
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The Shifting Dynamics of Media Distribution
This chapter explores the evolving landscape of media distribution, focusing on the transition towards paid outreach strategies and the challenges media companies face in audience engagement. It delves into the profitability of traditional business models and the impact of economic stimuli, particularly during the COVID-19 pandemic, on property values and industry longevity. Furthermore, the chapter examines the role of intermediaries in digital marketing and the implications of AI on advertising strategies.
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