
David Brown on The Art of Business Wars | 7
Business Wars
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Tech Rivalries and Strategic Evolution
This chapter explores the competitive dynamics among major tech companies, particularly focusing on Apple's journey and strategic pivots under Steve Jobs. It discusses the historical context of iconic products like the Newton and the significance of adapting business strategies in response to crises, highlighting resilience and innovation. The conversation also touches on how narratives can oversimplify complex rivalries and sets the stage for future discussions on emerging markets and industries.
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