The Importance of Significance in Coaching

The surprise and delight is literally the perfect word because it's always who it's in. So we've checked off two of the six. Now, one thing I should mention and Tony even says this himself is you can use this to create addiction. You can also do this very unethically. But please use this imperthetically. The third human need is the need for significance. It's like your particular activating system can play a game. And I call this for coaches, find the person's significance. Some people get significance on number of followers or likes zero judgment. We all have it met in different ways.