Impulse Buying: What it is & How to Stop
Frugal Friends Podcast
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The Science of Impulse Buying
This chapter delves into the concept of impulse buying and its relationship to emotions, exploring the factors that contribute to impulsive purchases. The speakers discuss the top categories where people are prone to making impulse purchases and offer strategies for resisting the urge to buy on impulse. They also examine the influence of store environments on impulse buying behavior and the feeling of instant gratification that often drives impulsive behavior.
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