2min chapter

The Diary Of A CEO with Steven Bartlett cover image

Brewdog Founder: The Untold Story Of One Britain’s Fastest Growing Companies: James Watt

The Diary Of A CEO with Steven Bartlett

CHAPTER

How to Aline Incentives in Your Business

Leaders need to inspire people rather than drag them along, he says. Incentives should be as alined as those of the company's founder and CEO. "I want their incentives to be as much ownership as my own," adds Siphiwe Tshabalala. 'It took us a while to get there'

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