E222 Rameez Tase, Co-Founder & CEO at Antenna
The Alldus Podcast - AI in Action
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What's the Biggest Challenge for an Analytic Start-Up?
The challenges that we faced were somewhat similar to any early stage start up, that cold start problem, right? How do you go from zero to one? And so there's a lot of specific things that antenna dealt with within that more general framework. We largely relied on partnerships with purely opt in third party data sources, which has been really, really great to date in terms of t the sale cycle. The commercial bit, what's really, really worked for us is very, very authentically writing about the market, using our data as te lens and putting it out there,. Putting it out there on social media, partnering with journalists and analysts to have it out there.
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