Everything You Want to Know About LinkedIn with Nicole Marguerite Gray
Point Of The Story
Why Writing for LinkedIn Is Different
Nicole explains LinkedIn's unique constraints: the need for a strong first-line hook, balancing intrigue and value, and evolving metrics.
When's the last time you logged into LinkedIn?
2016? 2017?
The year you stopped working at that soul-sucking job and started your business, only to never think about LinkedIn again?
Yeah, me too. And, after talking to today’s guest, I think we might've been missing out!
In this episode, I sit down with Nicole Marguerite Gray (yes, we say her full government name every time, and yes, there's a reason) to talk about why LinkedIn isn't just for corporate bros in suits anymore. Nicole's a digital reputation strategist who's been making people look trustworthy on the internet for years, and she's here to convince you that LinkedIn might actually be worth your time.
We're discussing spring cleaning your connections, turning your profile into a sales page, posting without the cringe factor, and why you don't technically need a website if your LinkedIn is fire enough. (Yes, she said that to my face. Yes, we made up about it.)
TOPICS & TANGENTS
— Turning your LinkedIn profile into a sales page
— The headline vs. banner strategy that actually works
— What the hell to post on LinkedIn and how often
— The 11-touch rule for getting noticed
— Writing for LinkedIn vs. literally any other platform
— Why nobody cooler than you will ever make fun of you
POINT OF THE STORY
LinkedIn is the only platform where people log in ready to invest in their business. If you’re a person with a point of view, good personality, and an interest in making money, LinkedIn is for you.
GIVEAWAY
Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!
Love you, mean it. 🖤
NICOLE LINKS
— Follow Nicole on Instagram, Threads, and LinkedIn (obviously!)
— Subscribe to her newsletter
— Check out her website
— The LinkedIn Sales Page Workshop
— Nicole’s walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Blog post: How I Got My First-Ever Client As A Freelance Copywriter
— Past episode: Everything You Need to Know About Substack
— Workshop: Main Character Moment
TIMESTAMPS
00:00 Meet Nicole Marguerite Gray, Digital Reputation Strategist
03:24 Rapid-Fire Squirrel Brain Questions
10:15 Why LinkedIn Isn't Just for Corporate Bros Anymore
14:03 Spring Cleaning Your LinkedIn Connections
16:34 Updating Your Profile Like a Sales Page
23:10 What Actually Needs to Be on Your Profile
34:45 What to Remove From Your Profile
40:23 What the Fuck Should I Post???
56:01 Why Writing for LinkedIn Is Different
01:00:17 Closing
This episode was edited by Adrienne Cruz.
Mentioned in this episode:
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