3min chapter

How I Built This with Guy Raz cover image

S'well: Sarah Kauss

How I Built This with Guy Raz

CHAPTER

Is It Affecting Your Bottom Line?

Hetrick t r x was sued for a massively counterfeited ad. He spent years and years and years in litigation, eventually won. Hetrick says legal costs can eat up a huge part of a company's budget. It also takes away from marketing and other things like mental space. How did you get swell into all the star bucks? You hatched a plan with howard scholtz at seattle roastery opening....

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