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How to Build a 8-Figure Brand Without Millions of Followers | Rory Vaden

Wealthy Way

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Rethinking Personal Branding

This chapter discusses the significance of personal branding beyond mere popularity, advocating for trust within niche audiences over chasing virality. It highlights the power of authentic storytelling and education in building credibility, showing how true success can stem from a focused community rather than a large following. The chapter also introduces unique strategies for customer retention and monetization, emphasizing the value of existing relationships in driving revenue.

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