Navigating the Skies: Airline Strategies and Regional Dynamics

This chapter explores the strategic growth and positioning of Turkish Airlines within the competitive Middle Eastern market, influenced by geopolitical factors and forthcoming industry developments by 2025. It also examines the evolving airline landscapes in Africa, East Asia, and South Asia, focusing on emerging players, market challenges, and unique aspirations—for instance, Rwanda's potential as an aviation hub and AirAsia's recovery strategies. The discussion highlights the diverse dynamics affecting the global airline industry, from profitability gaps to the impact of regulatory changes and regional competition.