I'm Growing X %, My CTV Is Three or Four, and I Can't Grow a Revenue, Right?

D to c companies often overestimate their l t v cause they, they don't account for enough churn. They all just treat their ad costs as their total cack. And it's customer acquisition costs. It's all the costs to find that customer, get them to buy them and on board it. So there's a lot of extra cost that should be in that cack number - which is what d to c f o doesn't tend to put in there. Sos. Another way of saying it, yeu said, but i agree, is the short reven a.