Ep. 239 - Maxim Zhestkov
The Collective Podcast
00:00
The 7-Up Concept
"It's really, really crazy journey which we're going through and how wonderful to kind of explore and see how the whole industry is moving and changing," he says. "We will continue this journey with this kind of every couple of years." The 7-Up concept was a British kind of TV thing where they envisioned the idea of slicing life of some people with these steps.
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