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Greenhushing: Why Some Firms Keep Quiet About ESG

Knowledge at Wharton

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Green Hushing

Green investors expect things to be done on a certain timetable. And if a company doesn't kind of meet that expectation, they feel like that the company is not going forward as much as maybe they said they would. So it's hard when you sort of need to make a trade-off between financial performance and, for example, greenhouse gas emissions.

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