The Role of Viral Loops in Roblox

The amount of engagement on Roblox is really incredible. It's been relatively constant at about 11 to 12 hours per player per month since we started. In the last year as we started to accelerate, whether it's the app stores, Google Play, Xbox, we started to go really to the top of the chart. We launched 10 years ago and we've hit several existential moments along the way that I thought it'd be fun to share.