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Brian Mackenzie is an innovator and pioneer in developing and applying custom protocols to optimize human health and performance. His work harnesses and integrates respiratory (breathing), movement, strength, conditioning, and endurance-based training approaches to elicit unprecedented positive results. His protocols and programs have been used to accelerate and raise mental and physical performance in world-class Olympic and professional athletes, musicians, actors, top executives, elite military operators, prisoners in institutions, and the health of people suffering from chronic and pathological issues.

Brian’s work is voluntarily and repeatedly subjected to rigorous 3rd party scientific testing, re-testing, and improvement, at top institutions. He has been contracted, and his work is involved in research projects at Stanford University School of Medicine, California State University Fullerton, San Francisco State University, and the UFC Performance Institute.

Brian is himself a highly accomplished practitioner. He completed the Ironman (Canada, 2004) and completed the Western States 100-mile and The Angeles Crest 100-mile runs using adapted training protocols he developed to improve performance.

He is the co-founder of The Art of Breath, a division of SHIFT that teaches a principles-based approach to breath & performance. Brian has also co-authored the book Power Speed Endurance, The New York Times Best Seller UnBreakable Runner, and UnPlugged, which assesses the integration of emergent technology and human performance.

He has voluntarily integrated and run his program at San Quentin State Prison with tremendous success. His programs have been featured in Outside Magazine, Men’s Health, Runners World, Triathlete Magazine, Men’s Journal, and periodicals such as The Economist. Brian and his protocols have been featured in 2 of Timothy Ferriss’ New York Times bestselling books, including: “The 4-Hour Body” and “Tools of Titans” and Scott Carney’s New York Times best-seller “What Doesn't Kill Us.”

Brian is the Founder & Creative Director of SHIFT, Co-Founder and President of The Health and Human Performance Foundation, a non-profit organization dedicated to researching how breath and innate tools can optimize and help health and human performance.

In today’s episode of Barbell Shrugged we cover: