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The That Will Never Work
During bull markets you get very reflexive kind of reactive. You start putting out nets and kind of catching what goes by versus figuring out how to like target the right types of prospects or not for them efficiently your processes fall to the wayside. And then you also get this weird competitive pressure where people will move into the space and establish precedence using sometimes larger friends that actually aren't helpful they start moving sort of where the conversation is going in a way instead of creating foundational stuff.