Performance Marketing in the Influencer World -- Shane Austrie // Silicon Valley Consulting
MarTech Podcast ™ // Marketing + Technology = Business Growth
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How to Target People With Influencer Marketing
When it comes to actually targeting people with influencer marketing specifically doing direct response, it only falls upon two sides of the spectrum. You also have to think about what content the influencer is creating and is what you're promoting relevant so you can actually integrate the product or service. Are there any ways that marketers figure out if someone is the right fit for their brand?
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