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S3 E11: How The President Of True Classic Is Disrupting DTC
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How to Breakeven on First Customer on First Order
When you're calculating profitability, I feel like most people will take into account gross. You're going a level deeper and saying even what is the cost of this going in terms of customer service costs. So it'll vary but let's say last year is half your revenue is $150 million. Is 75 million new customer is $100 million new customer? And then we are kind of like pushing it forward.
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