22. How brands are improving ad performance
Future Proof
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Ad Test Learning
The men's world cup in an unusual part of the world added a slightly different time zone for many different people. It's much closer to the festive scenes so we've got that to consider and i know to try and get ahead of this lanny you published some work but interestingly touched football father christmas and inflation which is the other thing we're all battling with. I think it'll be really interesting to see what what mix we end up with regardless of whether it's a football adwhether it's a christmas ad orWhether it's a mix of both the same principles essentially apply.
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