540: The Root & The Why Behind All Your Marketing -- The Anti Marketing Hack Series #1
Embodied CEO
00:00
How to Build a Solid Relationship With Your Prospects
There's three stages in marketing that I teach and it's part core part of our process, which is one, your audience building your audience. Then we go to the second step, the leads. Okay, now they're a lead and I have a little bit more of a relationship with them. How can I talk to them now? And so I try to look at marketing and boil it down to imagining a single person, your ideal customer who you want to build a real relationship with.
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