Create Once Distribute Forever (with Daniel Murray & Emily Fergason, The Marketing Millennials podcast)
The Ross Simmonds Show
00:00
How to Reverse Engineering Your Content
Daniel: I think oftentimes most creators overlook the importance of looking back at the content that you've done personally in the past, and reverse engineering why that content has worked well so on Twitter, on LinkedIn, etc. All of these content channels provide you with data and insights into how much reach a certain post had whether it was viral or not. For example, if I was to rewind back two years ago, there was a lot of conversation on Twitter about the unbundling of things like Excel. It generated tons of engagement, tons of sales as it relates to our business, and it's done extremely well. Daniel: Do you feel willing to experiment within these channels that are maybe
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