The Importance of Stakeholder Analysis in Technology

A lot of MBA textbooks define a stakeholder as someone who can affect the project, right? And there'll be people in suits or regulators or something like that. There's a second group of stakeholders, which is people who can be affected by the project and those are the folks we've not looked at. If you look at Airbnb as an example, I give in the book, well designed for precisely two sets of people,. People who have property they want to rent out and people who want to rent property. The cost of that system or fall upon the local neighborhood rents go up. They're not invested in trying to make that neighborhood better. So it's really trying to refocus on