RV E2 - LEAKED: Pipe™ Framework | Refine Labs Invite-Only Event
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What's the Difference Between Creating Demand and Capturing the Opportunity?
The old way of thinking about attribution is a very sophware centric model. It doesn't effectively look at the difference tween creating demand and capturing e man. We use self reported attribution, additional things that we've seen, or large scale market research surveys, qualitative customer interviews. But in order to get that data, you really need to effectively go directly to your customer and et it.
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