How to Validate Your Hypothesis

There are different level of the indicators or KPI's that you can look into depending on your application right I mean if you're if you're doing a game and your hypothesis is that a game needs to be played. You'll need to look for not only the retention of having people coming back but actually getting the experience that you have your hypothesis in. There are a lot of tools in the mobile industry that give you already K PI's that are built out my suggestion is always start fresh at the beginning. Grab your Google Analytics, make sure that you put it there,. Make sure that you create the events that you need to create and build it from there.