This chapter discusses LVMH's decision to acquire Tiffany for $16.2 billion, highlighting the significance of Tiffany as an American luxury brand and the tactics used during the deal. It also touches on the controversy surrounding a campaign by Tiffany and the transformation of the brand under new ownership.
We tell the full history of LVMH, and how Bernard Arnault turned a $15m investment in a bankrupt French textile company into the world’s largest individual fortune. It’s a story that’s equal parts Berkshire Hathaway, Steve Jobs and Barbarians at the Gate… and wholly under-appreciated for the genius business model innovations that enabled it. Whatever industry you operate or invest in, there’s so much to be learned from Bernard and LVMH’s complete reshaping of the luxury sector over the past three and a half decades. And oh yeah, it also involves Nazi spies, Italian family murders, Rupert Murdoch, Rihanna becoming a billionaire, Jay-Z’s champagne feuds and Beyoncé wearing a 128 carat diamond. Tune in! :)
Sponsors:
Thanks to our fantastic partners, any member of the Acquired community can now get: