14min chapter

Acquired cover image

LVMH

Acquired

CHAPTER

LVMH's Acquisition of Tiffany

This chapter discusses LVMH's decision to acquire Tiffany for $16.2 billion, highlighting the significance of Tiffany as an American luxury brand and the tactics used during the deal. It also touches on the controversy surrounding a campaign by Tiffany and the transformation of the brand under new ownership.

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