i wanted to find out, you know, how cove in 19 is affecting this food business. How a sophore engineer got involved and in baking cookies and selling cookies in the first place. And you know what, lessons we can learn from this type of business that has a foot in the real world isn't purely te enjoy the episode.
When Sam Eaton hears a new idea, it's all he can do to contain his excitement and dive right into the code. So when his sister told him she wanted to start a cookie delivery business, there was never any question that he'd apply his indie hacker skills to help out however he could. And to great effect — today they're selling hundreds of thousand of dollars worth of cookies every month. In this episode, Sam and I discuss the advantages of target your local community as a niche, ways to leverage scarcity and social proof to increase sales, and how software engineers can best apply their skills to selling products in the real world.