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Marty Cagan

Smart People Podcast

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The Broad Definition of a Product in Technology Companies

This chapter explores the multifaceted nature of a product beyond mere features, including aspects like growth strategies, monetization, technology, design, and user experience. Examples from e-commerce and social media platforms are used to illustrate this comprehensive definition. The discussion also touches on the challenges of managing and enhancing products like Twitter, emphasizing constant analysis, strategic thinking, and the evolution of product focus from growth to profitability.

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