The Importance of Privacy in Data Exchange

There's a massive ecosystem of companies that are creating both technologies and then there's a lot of policy being done around this idea of giving clarity and parity with regards to data exchange. There may be two different things data agency I'll use that term here is what we do talk a lot about in our paper ethically aligned design which is free online. The real winning opportunity is to say okay we have people that we can track Ben's actions with how do we hear from you at an algorithmic level.