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(Part 1) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t
Perpetual Traffic
From Google Ads to a Holistic Marketing Perspective
The hosts lightheartedly introduce performance marketing and share insights into a speaker's career shift from a Google Ads-centric agency to a holistic approach at Tier 11. The chapter emphasizes the limitations of traditional agencies and the significance of a client-centric approach for driving marketing growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode