How synthetic data is transforming marketing research
The WARC Podcast
00:00
Exploring the Value of Synthetic Research in Marketing Decisions
Exploring how the vast training data of large language models like GPT surpasses the limitations of proprietary data, with a specific case study showing Bloomberg GPT's underperformance. The chapter advocates for leveraging synthetic research for data-driven decision-making in marketing to ensure faster and more informed choices.
Transcript
Play full episode
