15min chapter

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Casey Winters Dives Deep Into Prioritization, Second Product Mishaps, Meta & Square

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CHAPTER

Navigating the Complexities of Developing Second Products

This chapter explores the challenges companies face when developing their second product, focusing on the importance of aligning with the company's strategy and customer needs. It highlights the significance of recognizing when a project has deviated from its course and emphasizes establishing effective operating rhythms for success. The conversation touches on various industry segments and stresses the need for a portfolio-based strategy with multiple bets for market resonance.

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