Rick Rubin was one of the guys who founded Def Jam recordings or something way back in the day but he's been doing this forever. His goal was not I'm gonna win a Grammy someday right he just made stuff over and over and over again. He practices what he preaches with his book "Atomic Habits" Rick Rubin: As a multiple Grammy award winning producer I can tell you the way that I got to this point was I consistently made stuff and I consistently develop seeds Right?