A wedge is a subset of your value that'll be so compelling it'll persuade customers to take a chance on you. Nailing the wedge solves your biggest problem and bridges the gap between nobody uses this thing and somebody who likes it. It gets your foot in the door so you can build some trust with a customer which will then make it easier to upsell them to your main product. What's a great wedge actually look like? How do you balance and message the small value of the wedge with the big value of your eventual product? And how small is too small for the initial wedge, both from a product perspective and market perspective?
If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, and the 100 Character Landing Page. The goal is to solve an immediate, painful problem that'll build trust and allow you to pitch your bigger, North Star vision. Wedges get you started. Life is 100x harder without a wedge.