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Richard Cook - Traversing For Value

The Business Brew

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Economic Impact on Soft Drink Consumption Across Cultures

This chapter explores how a country's per capita GDP influences the consumption of ready-to-drink soft drinks, highlighting a significant adoption threshold around $4,000 to $5,000. The discussion includes cultural influences on consumption patterns, using examples from Pakistan and Mexico, and examines how companies adapt their strategies in saturated markets.

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