The Business Three-Body Problem

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In 2009, two scientists ran a simulation that demonstrated what this means. A few millimeters of shift in one planet's orbit affected the others with catastrophic results. Luckily, our solar system has so far been spared from the disruption of a black hole. But in business, disruptions happen all the time and are difficult to predict. In a business three-body problem, you have the tools to adjust how these different orbits interact. That's where I believe building the right incentives is key to scaling your business.

Businesses run on incentives — from attracting customers with great prices, to drawing in talent with great salaries. But incentives aren’t something you set once; you must constantly revisit them to adjust to changing times. Cindy Mi, founder and CEO of the learning platform VIPKid, has leveraged the power of incentives to build a thriving global learning community — and, to shepherd her organization through a black hole-sized disruption.

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