the obsession with having an "aesthetic” [video]
anything goes with emma chamberlain
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Part of being an influencer and having a career online is sort of having a brand for yourself, portraying yourself a certain way. If you have a consistent identity and personality online, that's perceived as more profitable by companies. That's how people who are online make money. There's other ways too, but that's one of the main ways that people who are known online for being a personality make their money. I might be blowing this out of proportion in your opinion because I see this so much because I live in an environment where it is very popular. But at the same time, I do think it exists elsewhere. And I've seen it, but it might just not be as much
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