Branding for Artists with Mariana Durst [147]
Art Juice: A podcast for artists, creatives and art lovers
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The Importance of Artist Branding
Marianna: I think I'm really interested in honing in on artist branding. It's such a difference to our sales or the attention we get from galleries and whatever it is that we're aiming for this makes such a positive difference. But when you say to people, or you need to develop a brand there's a little bit of a oh that sounds like Coca Cola and I'm an artist. So go have a look at Greg McEwen's new book called essentialism the discipline pursuit of less byGreg McEwen.
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