The Vegan Community Is a Tribe

I think the vegan community is huge for us. It's helped in part that the vegan community are a kind of tribe who will look to help each other out, I suppose. And also the allergy community as well, because whenever someone stumbles across a product that doesn't contain the top 14 allergens, it's quite rare. So we've been exhibiting, you know, trade shows and things as well. We did the London Excel, the B show in July, and we're about to do the veg fest in London, Olympia in November, actually, a couple of weeks away. But I'm quite proud of what we've done with it. People are always pleasantly surprised by