Local SEO: How to Dominate Rankings in Just One Week
In the Pit with Cody Schneider | Marketing | Growth | Startups
Cold email playbook for local SEO outreach
They cover cold email cadence, naked domains in signatures, deliverability tactics, and driving site visits via emails.
Founders are ditching pure outbound for “community → product” funnels. Jacky Chou (Indexsy) breaks down a modern SaaS GTM: build audience, educate in a community, sell the tool that powers the play. We go deep on local SEO (map pack), YouTube as the highest-intent acquisition channel, Reddit/parasite SEO mechanics, and how LocalRank grows by educating & productizing services.
Guest
Jacky Chou — Indexsy
Website: https://jackychou.com/
YouTube: https://www.youtube.com/@indexsy
X (Twitter): https://x.com/indexsy
Brought to you by
Graphed — AI data analytics you can chat with. Connect your data, build live dashboards in minutes: https://graphed.com
What You’ll Learn
- The community-led SaaS funnel (audience → community → teach → tool)
- Local SEO 80/20: reviews, citations (NAP consistency), and CTR signals
- Why YouTube drives the most buyer-ready traffic for niche software
- Parasite SEO & Reddit tactics to earn visibility and brand mentions
- How “education first” communities expand TAM and reduce CAC
- Cold outreach that feeds branded search and category creation
Chapters
00:00 Intro — Why the SaaS funnel is shifting to community-led
01:45 Local SEO 101: map pack vs. organic results
03:40 The 80/20: reviews, citations/NAP, CTR signals
06:10 Tactics for generating reviews & citations (pros/cons, risks)
09:55 Indexing citations faster; NAP consistency checklist
12:40 Community-led growth & seeding new agencies on LocalRank
15:05 Why local SEO is “stupid easy” right now (and where it’s competitive)
17:30 Prospecting & pricing: pick high-CPC verticals, value-based fees
20:15 Packaging offers: guarantees, radius games, productized services
22:40 The funnel behind LocalRank Academy → software upsell
25:20 Paid vs. organic: X threads, remarketing, long email drips
27:15 Launch data: YouTube > X for paid conversions at launch
29:10 Reddit distribution, parasite SEO, and gaming brand mentions
32:20 Cold email that drives site visits (naked domains, link timing)
35:05 Manufacturing branded search & CTR spikes (digital PR ideas)
38:10 AI Search (AISCO): what (might) influence LLM surfaces today
43:05 Building moats: being the practitioner, faster iteration loops
46:10 Experiments, ethics & sustainability of “gray-hat” tactics
49:10 Where to find Jackie & final CTAs
Key Takeaways
- Community beats cold: educate first, then sell the tool that powers the play.
- Map pack wins local: Reviews + consistent NAP citations + real-world engagement drive outsized results.
- YouTube converts: Long-form demos/education create buyer-ready traffic for niche SaaS.
- Branded search compounds: Cold email, content, PR, and job posts can stimulate searches for your name/category.
- TAM expansion via education: A paid community can breakeven ad spend and prime higher-ticket software deals.
The AI-powered Podcast Player
