
943: Barrie Elvish On Evolving The Fitness Industry - CEO Fitness Australia
Mind Muscle Project
00:00
We're Working Really Hard to Change Organization
Fitness australia has been criticised for being the sydney marfia, the boys club and all kinds of stuff like that. The industry association is changing its name to be more inclusive. It's gone from having two females to now having, out of nine a members, five females. A lot of people don't go to a jim cause i think they're not fit enough to go to ajim which is sort of ironic,. but that's, that's the bottom line it is. Woch have fitness our name. So we're going to get rid of that, not to leave fitness behind, but to be moreclusive.
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