4min chapter

Stanford GSB: View From The Top cover image

S6E7: Shantanu Narayen: Generative AI Won't Replace Human Ingenuity

Stanford GSB: View From The Top

CHAPTER

Generative AI and the Future of Creativity

Adobe CEO: Generative AI is going to augment human ingenuity and not replace it. He says companies that will win are those who have a complete, you know, workflow associated with it. Adobe also has an initiative called content authenticity which focuses on provenance of content. "I think if you have these core assertions, I'm very excited, but I'm clear," he said.

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