Alcohol-Free Drinks: Brand Expansion, Business Growth, and Market Size

Like alcohol, but don't want to drink? For the "sober-curious" consumer there's a range of low-alcohol alternatives on the market from gins and spirits to beers and craft lagers. But are they as good as the real thing? What is the social purpose of these substitute drinks? And why do they tend to have similar prices to their alcoholic rivals - even though they are taxed at a far lower rate? Evan Davis and guests explore the expansion of the low-alcohol market, the rising demand for luxury alcohol alternatives and asks - is this one trend that's here to stay?

GUESTS Cristina Diezhandino, Chief Marketing Officer, Diageo Spencer Matthews, Founder, Clean Co Emily Neill. Chief Operating Officer, IWSR Drinks Market Analysis

Producer: Lucinda Borrell Production Coordinators: Sophie Hill and Siobhan Reed Sound: Graham Puddifoot Editor: Hugh Levinson