Short-termism And Writing About Strategy - Gareth Price, Strategist
Sweathead, A Strategy Podcast
00:00
Is There a One Way Strategy in a Creative Agency?
There is no one way of doing strategy in a creative agency. I think often the case that three or four strategies could work. Part of our job is to work closely with creatives and arrive wat we think is the is the best solution, not necessarily the best on paper. The day job can feel less captivating and less relevant because you have to accept that all the things that you found in research and that you've written about won't always translate.
Play episode from 19:52
Transcript
