How to Promote Healthcare Professionals Beyond Their Profession

I think there was a benefit early on just that our community of healthcare professionals are in these densely packed environments, right? Healthcare institutions, everyone's together. And so that kind of became this kind of viral thing where we have this die-hard community that has really become obsessed with our products and launches. On the word of mouthpiece, it naturally happened because of the institution piece. This company was never about me and Heather. It was never about our team, although we have an incredible team. It was always about our healthcare professionals. We fly them to LA. They are in our shoots. We put them on billboards in Times Squareso that the world is not only looking up to celebrities